111 Resources I Wish I Had When I Started in Product Management
This is my collection of the best resources I’ve come across in my six years as a product manager.
Note: these resources closely align with my career path, which has mostly been through smaller startups. I joined my first startup Tutum as the 5th person before we were acquired 1.5 years later at 11 people by Docker. I stayed at Docker for three years and saw them grow from 150 people to 500 people. I rejoined the co-founders of Tutum as the first employee at Undefined Labs, where we were acquired two years later at ten people by Datadog. Datadog is by far the largest organization I’ve belonged to, with more than 1,500 people. I’ve only been here for one month, but the speed and freedom at which teams move has been great so far.
Each resource has helped move the needle in some way. I’ve categorized all of the resources according to the various skills required to be an effective product manager. Each category has been stack ranked, so I recommend starting at the top and working your way down. This list represents the document I’d pin to the desk of my younger self when I first took on this role.
Most of the curated lists of resources I’ve seen have focused too much on “product management.” I believe the real value of a product manager lies in their ability to liaise with every department in the company. Our job is to be the universal translator that ensures the most critical information from the disparate parts of the organization finds its way to the right people, presented in an immediately understandable way. We are ultimately the curators, remixers, and disseminators of knowledge, layering on top a healthy dose of empathy.
This is why our education shouldn’t stop at just “product management” books and articles; we need to become fluent in all of the inner workings that make a product successful. We’re at the intersection of so much valuable company knowledge, it’s essential we know the best ways to leverage what we find. Because of this, I’ve included categories of content that have helped me become a better thinker and a more effective doer; the information we’re privy to is only as useful as our ability to process it and act on it.
While I can’t go back in time and help my younger self’s information diet, I hope this can act as an initial roadmap (product managers love roadmaps) for people interested in becoming an effective product manager - or help existing product managers looking to expand their knowledge in a specific domain.
Product
Shape Up: Stop Running in Circles and Ship Work that Matters by Ryan Singer
Good Product Manager/Bad Product Manager by Ben Horowitz
Good vs Great Product Managers by @shreyas
10x not 10% by Ken Norton
My favorite product management templates – Issue 37 by Lenny Rachitsky
Why Standups are Useless and How to Run Great Product Team Meetings by Andy Johns
How Spotify Builds Products (Organization, Architecture, Autonomy, Accountability) by Kevin Goldsmith
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Babe Ruth and Feature Lists: Why Prioritized Feature Lists Can Be Poisonous by Ken Norton
Inspired: How to Create Tech Products Customers Love by Marty Cagan
The Captain Class: A New Theory of Leadership by Sam Walker
High Output Management by Andy Grove
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs by John Doerr
Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You by Geoffrey Parker
Principles of Effective Survey Design by Stripe
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams by Richard Banfield
Product Strategy
Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt
We Don’t Sell Saddles Here by Stewart Butterfield
A Primer on Business Strategy From Hamilton Helmer’s 7 Powers by Sachin Rekhi
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Clayton Christensen
Step-by-Step Exercises to Define Your Product Strategy by Gibson Biddle
Design
Design for Hackers: Reverse Engineering Beauty by David Kadavy
Product Redesign Case Studies
The New User Story Backlog is a Map by Jeff Patton
User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton
UX for Lean Startups: Faster, Smarter User Experience Research and Design by Laura Klein
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp
Growth/Marketing
Why Product Market Fit Isn't Enough by Brian Balfour
Building a Growth Machine by Brian Balfour
SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters by David Skok
Traction: A Startup Guide to Getting Customers by Gabriel Weinberg
Positioning: The Battle for Your Mind by Al Ries
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore
22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
Ogilvy on Advertising by David Ogilvy
Go-to-market (GTM)
Survival to Thrival: Building the Enterprise Startup by Bob Tinker
All Things Sales! 16 Mini-Lessons for Startup Founders by Peter Levine
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffeld
The Anatomy of SaaS Pricing Strategy by Price Intelligently
HackerNews Thread h/t @JamesClear
Communication
Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships by Marshall Rosenberg
Influence: The Psychology of Persuasion by Robert Cialdini
Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson
Writing That Works: How to Communicate Effectively In Business by Kenneth Roman
Elements of Style by Strunk and White
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
Managing Up a twitter thread by Lenny Rachitsky
Laws of Human Nature by Robert Green
Presenting
HBR Guide to Persuasive Presentations by Nancy Duarte
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Technology
Systems Design for Advanced Beginners by Robert Heaton
The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win by Gene Kim
Accelerate: Building and Scaling High-Performing Technology Organizations by Nicole Forsgren
The Inevitable: the 12 Technological Forces That Will Shape Our Future by Kevin Kelly
Consequences of Technology
Five Things We Need to Know About Technological Change by Neil Postman
Technopoly: The Surrender of Culture to Technology by Neil Postman
Improve Your Thinking
Principles: Life and Work by Ray Dalio
Thinking in Systems: A Primer by Donella Meadows
The Great Mental Models Volume 1: General Thinking Concepts by Shane Parrish
Super Thinking: The Big Book of Mental Models by Gabriel Weinberg
Mistakes Were Made (But Not By Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris and Elliot Aronson
Upstream: The Quest to Solve Problems Before They Happen by Dan Heath
Poor Charlie's Almanack: the Wit and Wisdom of Charles T. Munger by Charles Munger by Peter Kaufman
Thinking, Fast and Slow by Daniel Kahneman
Mindset: The New Psychology of Success by Carol Dweck
Grit: Passion, Perseverance, and the Science of Success by Angela Duckworth
Range: Why Generalists Triumph in a Specialized World by David Epstein
The Obstacle Is The Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday
Improve Your Focus
Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins (Audiobook Version)
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
Essentialism: The Disciplined Pursuit of Less by Greg Mckeown
Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal
Ongoing Resources
Podcasts
Exponent by Ben Thompson & James Allworth
EnterpriseReady by HeavyBit
a16z Podcast by a16z
Inside Intercom Podcast by Intercom
Grey matter by greylock
Blogs
The Review by First Round
Stratechery by Ben Thompson
No Mercy/No Malice by Scott Galloway
Stripe Atlas guides to running an internet business by Stripe
Signal vs Noise by the makers of Basecamp
Bringing the Donuts by Ken Norton
Websites
hckr news an alternative Hacker News interface